Limiting beliefs about your money and your business

money-bag-filled-with-moneyA little over eight days ago, I attended the last day’s event at Transform 2014 with Pamela Bruner and I want to share my takeaway about removing limiting beliefs about money.  If you are in business as a freelancer, entrepreneur, or small business owner, and feel you are not producing the income you desire, you MUST reconsider your beliefs about money. Sometimes we discount our services and products because we think potential clients won’t pay.  What that really means is that we don’t think we are worth it.  But if the product or service that you are offering can help them take their business to another level, change their quality of life, provide a unique experience, then your prices and fees are not about you making money but about them getting the transformation they need.  You have to see the value in what you provide and target the customers that understand your value and will pay your price.  Now keep in mind, you have to be realistic and consider the market price but I’m really referring to prices that undercut the market, which are hurting you overall.  Remember, quality over quantity.

In other instances, we don’t invest in ourselves because we see it as an unnecessary debt. But here’s the thing, if you don’t invest in yourself, there’s no guarantee of any return.  An investment is a risk but investing in yourself always pays off because it will never depreciate.  No one can take knowledge and sound information away from you.  It is there to make you a better person, to produce a better product and provide a valued service.  When you make that type of investment, then you can produce the income you desire for the other types of long-term (house) and consumable debt (credit cards).  Better yet, if you make enough money, you won’t have any debt at all!  Now that sounds fabulous!

So what are your limiting beliefs about money?  If you are a blogger, do you believe you can’t monetize your blog?  Don’t know which direction to start?  One investment that I chose to make in myself and my freelance business pursuits was joining a blog community at Problogger.com. Already I’ve learned some technical tricks and blog support information that I wasn’t aware of that I will be implementing soon.  I’ve also taken on a 31 day blogging challenge which is a powerful vehicle to help you hit the mark without unnecessarily stumbling.  Click on the icon to the right to learn more about the challenge, and begin to harness your true power as a successful blogger.

Remember, personal and professional transformation occurs with awareness and that starts from within.  Make sure you are not holding you back with limiting thoughts and beliefs about money and investing in yourself.

 

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Beyond Labels in Branding

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Rhys Thomas conducting a transformation energy exercise with participants at the Transform 2014 Conference with Pamela Bruner.

Transform 2014 with Pamela Bruner is really about business development and personal conscious growth from anything blocking success and transformation.  Many of today’s successful entrepreneurs got into business because they wanted to experience greater life purpose through their ideas, knowledge, gifts and talents. Today was very enlightening as one of the general sessions focused on authenticity through branding as a key principle in transforming business goals.  Because I have experience in marketing and employee communications and was involved in a few brand launches, I understand the visual, verbal and experiential value of brand identity.  However, my AHA moment was the presentation by author, speaker and trainer Rhys Thomas in which he described branding one’s self based on their spiritual core. From a professional perspective, I try to approach all of my projects in this manner but recognize that this is not necessarily conventional in the corporate realm.  But Rhys told the audience that their core is their power. “If you hold back any of you, you are not presenting your brand…They (clients) buy who YOU are, which is the essence of all great leaders,” Thomas shared with a captivated audience to own their core quality.  “Leaders have no mission because they ARE their mission.”

Rhys is the founder and developer of the Rhys Method Profile Assessments and the Rhys Thomas Institute of Energy Medicine and works with clients around the world in finding and developing their inner purpose. In his presentation, he described that there are five types of people (thinkers, feelers, team players, achievers, and leaders) each with their own unique qualities. While most people share more than one of these types in their nature, only one type is the core essence of who they really are.  Often, however, is that the projection of who a person thinks they should be is who shows up. His basic message was that for entrepreneurs and business owners to have authenticity, their brand should come from a deeper place within not their projected image.

Wow, really deep stuff here and this was just the morning session.  I believe this tidbit of information will resonate with someone who is wrestling with an appropriate name for a business or determining how to market a unique service or product.  The bottom line is to know thyself, use strategic but authentic messaging, and acknowledge that your core is your power.