Beyond Labels in Branding


Rhys Thomas conducting a transformation energy exercise with participants at the Transform 2014 Conference with Pamela Bruner.

Transform 2014 with Pamela Bruner is really about business development and personal conscious growth from anything blocking success and transformation.  Many of today’s successful entrepreneurs got into business because they wanted to experience greater life purpose through their ideas, knowledge, gifts and talents. Today was very enlightening as one of the general sessions focused on authenticity through branding as a key principle in transforming business goals.  Because I have experience in marketing and employee communications and was involved in a few brand launches, I understand the visual, verbal and experiential value of brand identity.  However, my AHA moment was the presentation by author, speaker and trainer Rhys Thomas in which he described branding one’s self based on their spiritual core. From a professional perspective, I try to approach all of my projects in this manner but recognize that this is not necessarily conventional in the corporate realm.  But Rhys told the audience that their core is their power. “If you hold back any of you, you are not presenting your brand…They (clients) buy who YOU are, which is the essence of all great leaders,” Thomas shared with a captivated audience to own their core quality.  “Leaders have no mission because they ARE their mission.”

Rhys is the founder and developer of the Rhys Method Profile Assessments and the Rhys Thomas Institute of Energy Medicine and works with clients around the world in finding and developing their inner purpose. In his presentation, he described that there are five types of people (thinkers, feelers, team players, achievers, and leaders) each with their own unique qualities. While most people share more than one of these types in their nature, only one type is the core essence of who they really are.  Often, however, is that the projection of who a person thinks they should be is who shows up. His basic message was that for entrepreneurs and business owners to have authenticity, their brand should come from a deeper place within not their projected image.

Wow, really deep stuff here and this was just the morning session.  I believe this tidbit of information will resonate with someone who is wrestling with an appropriate name for a business or determining how to market a unique service or product.  The bottom line is to know thyself, use strategic but authentic messaging, and acknowledge that your core is your power.